Is it necessary to go for social media training if you want to get better at social media marketing?
If you are like me, this is a question you would struggles with most often when conducting your social media marketing activities.
For once, so many social media gurus have no specialized social media training but show exemplary performance in this field. The same is also visible among those with degrees or certificates in digital marketing.
Again, some employers will let you run their social media or digital marketing strategies without a certificate. Others will insist you show a certificate as proof of your knowledge in the field.
Therefore, where should you stand? Is a social media training course really that important?
In this article, we will show you some instances of why is social media training important.
1. When You Need to Learn More About The Marketing Side of Things
Let’s say you have just started on social media management, and you are using your love for social media to offer social media marketing services. You did not do marketing in college.
Maybe you have a background in psychology or nursing or law but see a lucrative opportunity to offer social media service in these industries.
Would it be right to learn the marketing side of things, especially digital marketing?
Social media marketing courses can help you get on your feet fast and learn all the ropes in digital marketing so that you achieve great success in the service you offer.
2. When You Need a Certificate or Some Form of Accreditation To Show
While this may not be necessary, it becomes useful in two ways:
a). When You Want to Gain New or More Knowledge And Teach People What You Know
Maybe you want to train beginners or entrepreneurs on social media marketing. A certificate will cement your relationship with the people you intend to interact with in this field.
It will be proof that you have additional knowledge from others, their expertise, and not just relying on what you got.
b). When You Want to Upgrade Your Services or Offer Different Packages to Clients
One way to do so is if you want to raise your rates or are having clients paying you very little. Getting a certificate will be proof enough that you are now more knowledgeable in social media and deserve better.
You are not just using trial and error as most clients think social media management is all about. It will portray you as a professional and not just someone experimenting with things.
3. When You Are New To Social Media Marketing
If you are green in this field but want a quick start, a social media marketing training course can give you a great head start.
There are so many social media tutorials for beginners around online to start with that can teach you the ropes in this field, both free and paid, so you can conduct yourself as an expert.
With social media training courses, you will learn how to get the best clients as a beginner, how to tackle the niche problem, turning into a social media agency, crisis management, understanding social media algorithms, influencer marketing, etc.
4. When You Want To Diversify To Other Social Media Networks
OK, let’s be honest. You cannot be skilled in all the platforms, but the more you are in, the merrier.
Let’s say you are already skilled in Facebook, Twitter, and Instagram. Now you are thinking of diversifying to other platforms like LinkedIn or Pinterest. You may learn about these different platforms on your own and at a slow pace.
But how about if you have a client asking you for services in other platforms you not yet familiar with?
You know that you do not have to wait or rather, keep the clients waiting. Getting the necessary training on these platforms will make not only a difference in your knowledge but also your bank balance.
5. When Your Employer Includes Training In Their Budgets
While we work with different clients, I believe there are those of us who have clients give them tips frequently for good work done. Instead of spending all the tip money on parties, or vacations, you can seek new knowledge in social media by taking a course.
Things can even be better when the employer includes such training or workshops in their budgets. Learning more about social media will help you stay ahead of the competition and level up your skills, hence money put into good use.
6. You Are an Employer Who Wants To Learn About Social Media Marketing
OK, this may sound like micromanagement, but would it be great to know what your social media manager does every day.
If you are an employer or entrepreneur that is yet to understand social media or you argue with your social media manager constantly about their role and how they are doing less to the growth of the business’s sales, maybe it is time you go for social media training so you can learn how complicated and strategical this field is.
There are several social media boot camps, workshops, and seminars you can attend besides the courses and accreditation.
They will help you a lot in understanding social media management and why it is not just about posting and chatting with people on Facebook as you may think.
Is a Social Media Training Course Right for You?
This can be rather hard to understand or agree upon. There are so many online courses that aim to give individuals who want to get into social media marketing the best knowledge they can on how to conduct themselves on social media and succeed at social media management.
Again, many people have learned social media management through trial and error, and experimentation, hence disagree with a course or any form of training. But I think training and certification can be a real boost on how you conduct yourself, market, convince clients, and even influence what you charge.
Therefore, do not be afraid to seek training when you can. It is just another way to learn more about social media and digital marketing.