There is too much talk about social media post creation, tactics, and what should happen when putting together a social media post.
It is crucial that when approaching your social media post ideas; you use proven, best practices that will help your posts stand the test of time.
In this article, we’ll take you through the essential factors to consider in a social media post, including why engaging content still rules these platforms. From there, we’ll lead you into the building blocks of social media post creation:
Let’s take off.
To create a successful social media post, you need not act as a lone wolf but involve key stakeholders for inspiration on your posts ideas and how it will impact the audience.
The biggest problem with social media writing is that as soon as you hit publish, your posts are out of date. Algorithms change, the competitive landscape change and, business goals also change. The best way is to remain in a constant flow, being flexible with your content, iterating where necessary.
Step 1. Business goals.
To create an effective social media post, first, think about your business goals. From the business goals, you will know the content or post to create, tips to use, and the language to use to connect and engage with your audience.
To avoid looking at the whole business case for being on social media, here are some highlights you need to consider:
- Look at the value of creating engaging social media post.
- What are the ROI and revenue attributed to writing good social media posts?
- The content are you going to create?
- What is your ideal mix of content?
- Your buyer persona.
Step 2. Research on the content or post you want to create.
The next step after analyzing the business goals is to research the content. Many benefits come with researching content such as aligning it to your audience intent, goals and, set KPIs. But how do you research/source for content?
One way to get engaging posts for your audience is from your blog article. You can extract a small sample from the blog post and write a post or create a poll.
Another way is from the audience themselves. You can get this data by auditing your social platforms.
Competitor analysis and benchmarking is also another way to find creative content for your social audience. Looking at the competition will help you determine what material the competitor is writing. You can also perform keyword research using social media post examples to identify posts that your audience will love.As you do this, there are a few ways you can optimize your posts to take care of any changes that may occur in this post creation process.
Ensure you create a content calendar.
A content calendar will guide you to organize your posts according to the audience needs and company goals. It can be a mapping technique prioritizing social post activities and gaps to fill, and what type of social media writing topics to include. The content calendar should map the whole process, including the stakeholders – that is the copywriters, editors, marketing managers, and customer care team.
The content calendar will help you forecast and make changes in advance when the trends changes. It will also help you to research on the hashtags to use, resources to employ, and whether to consider curated content.
Step 3. Writing a valuable and engaging post.
There is a reason social media post differs from other types of content. It’s purposefully to inform, entertain, and connect to extend your reach, build loyalty and engagement, and bring more sales!
There are so many types of content or posts you can use to build engagement and reach your goals for being on social media. From visuals to live events, and even the written text, or storytelling. The way you apply them will depend on your audience needs. The key to success with a social media post is to know which performs best as per your audience needs and business goals, whether they are curated content or content created by you and your team.
But here are the essential things to consider in your social media post ideas.
Write texts that solve the audience intent.
Informational, educational, or transactional posts remain the most in-demand type of content user prefer on social media. Remember also the rule of 20/ 80 on how you produce content for social media. The most important thing is finding your unique selling position by:
- Analyze the target audience
- List of your product needs
- Competitive research
- Double-check to ensure that you use the correct spelling for all the post you create.
Hashtags are significant for creating engagement and increasing your post reach. They help to show your post to many of your audience. Use hashtags with caution to avoid algorithms considering your content spam.
Another vital factor to consider is how you intend to publish your posts. Are you going to do it directly via social media or through content publishing tools? The best way is to automate and schedule posts and tasks with marketing and publishing tools.
The best tools to schedule social media post will help you in tracking changes and keeping your audience engaged as you focus on other tasks of the business.
Advertising and call-to-action.
Get to know what advertising methods you will use for your post whether PPC, Banners or, paid reviews. You should know who to spread the word about your content or post whether through influencers, blogger, or business partners and friends. Ensure also your call-to-actions are visible if you are running a campaign and make them time-sensitive to capture the audience attention.
Give credit where it belongs.
If you are sharing social media post examples not created by you, recognize the person who created it by tagging them. Take care also to inform the person you are tagging and not violet the platform’s rules.
Step 4. Be human.
Social media involves users and not algorithms. That means when creating a post for your audience, think of how to humanize the brand. Effective social media writing is not just writing content for algorithms but user experience.
Through tone and voice, you can make your brand the go-to source for informative, educative content. Voice will tell whether your brand is informative or educative. Tone can be funny, or joyful, or lavish. Use proper tone and voice to make your brand personality and style stand out no matter the channel or audience you are engaging with your posts.
Step 5. Social listening and social monitoring.
Social media is a rather fast environment buzzing with activity each day. That is why, after publishing your post, find what people are saying about it. Watch out for reputation and what people say about your brand and content on social media.
This is to prevent bashtags and for reputation management of your brand’s name. Social listening will help you monitor trends and look for gaps in the industry, so you know how and where to put your social media writing into proper use for the benefit of your brand.
You can also monitor engagement from various platform’s dashboard to see where your users are and what content they like and not.
Step 6. Copyright.
As you can see, writing engaging social post takes a lot of resource and time. It can therefore be a huge loss to you, and the business if another user uses your posts and content without your consent. To mitigate such threats of copyright infringement, brand your posts appropriately, such that it is clear you or your brand is the sole owner of a particular post. You can include your logo or trademark somewhere in the background such that it is hard for another person to present your posts as their own.
Step 7. Guidelines and compliance.
Finally, social media platforms have guidelines on social media post examples they accept as sharable and those they do not. Respect those guidelines and other peoples posts and space while interacting on social media.
Other than that, you can create your own rules by writing a clear social media policy and understanding industry guidelines.
Compliance and guidelines have a lot of benefits because they will help you watch out for fake accounts or spammers and flag non-compliance post before they go live.
Things to avoid.
Avoid click baits content.
Shorter content always works for social media but not click baits. If they are click baits, your audience will scroll past it and move to the next piece they may find engaging.
Avoid viral content or post.
Facebook and other platforms are already dealing ruthlessly with viral content because of their bad reputation. So, for any platform, you would be better off without viral content.
Hope you already have a general idea on how to write social media post for business. Now, brace yourself and get back to work and enjoy writing good social media posts!