Social media experts are quick to tell you the easiest way to succeed in digital marketing is to set up a social media presence. While this is undeniable, they neglect to share the best practices on how to tackle various social media challenges.
As a beginner or an expert in the social media game, you’ll realize not every plan you have will generate positive results or go ‘viral.’ Why? Like in any trade, dangers are lurking.
To help you ease through unforeseen dangers, we have highlighted six worst social media mistakes to avoid when implementing your social media strategy.
Social Media Mistakes Made By Companies
1. Leverage On A Single Platform
By now, you know having a social media account on every platform is not a guarantee for success. Same as channeling all your marketing efforts through a single platform. Want to know why?
Read the history of Upworthy and LittleThings and how a change in Facebook’s algorithm led to their fall from grace to grass.
I know maintaining three or four social media accounts can be time-consuming, especially for business guys. You got no time to engage with your interests.
If that’s the case, get yourself a social media manager to help interact and connect with your users. Depending on a single platform is the final blow when implementing your social media content plan.
2. Bang Bang Product Promotion Tactics or Too Much Self-promotion
Ever visit a Facebook page or a blog and all you meet is branded content? What did you do? You guessed it! You clicked away.
So why should you engage your users in nefarious tactics?
To many, social media is a platform for entertainment, offer accolades, and recently — air complains. It is doubtful people go to social media for a purchase decision.
Hence, much as you want to promote, do it sparingly taking caution your audience does not get the feel your promotional content is invading their private space.
Otherwise, with a crowd of ad blockers, chances are your users will engage these software’s when pressurized to buy.
Here is how to promote without users taking a negative impression of your action:
- Look for a soft landing which can be embedding promotional content with organic content.
- Run contests offering rewards to winners.
- Where your firm has attained a given milestone, do giveaways.
3. Misuse of Hashtags
When Twitter launched the hashtag extension in 2007, it turned into a revolution. A game-changer.
For a moment, it suddenly became easy to share information with a broader audience on the (#) sign. Additionally, hashtags made the social media giant a force to reckon with in the Internet space.
Fast-forward in 2019, and even with its revolution, people still have different takes on hashtags.
While some think they are fresh, others feel they are pompous. Whichever way, studies show hashtag is the new way to amplify information on social channels.
Statistics show tweets having hashtags witnesses 2x more engagement. Hashtags are the new amplifiers for maximizing your online participation and presence.
However, many people misuse them either by trying too many or not using hashtags at all.
Here is how you can succeed with hashtags.
- Hashtags are not for every platform. Facebook, Twitter, and Instagram have their collection of guidelines for hashtags. Instagram allows a maximum of thirty hashtags, while Twitter a maximum of two to three.
- Avoid the use of possessively ridiculous hashtags.
- Avoid irrelevant hashtags from poor research.
- Do not use hashtags in every post position.
Other popular social media mistakes are a failure to align your hashtags for different social networks.
4. Poor Content
To Facebook and other search engine algorithm guidelines, quality content is: unique, appealing, and engaging, cannot get influenced by bots, and is not propaganda.
Twitter and Facebook guidelines continue to spell out some content taboos, including viral news, contents which do not engage users in groups or those with malicious intentions.
These guidelines outline the do’s and don’ts making it straightforward to distinguish between quality and poor content.
It thus allows marketers to find the best material to show their audience. The kind of content you would want to retweet, like, love, and share with your friends in your social network. I doubt if you would share something you don’t like!
5. Disregarding The Importance Of Social Media Customer Care
Social media customer care has become a common term today. As more people visit social platforms to seek information, share answers, or air their anger, it is evident as a brand; social media customer care should be in your digital marketing plan. But what is social customer care?
HubSpot and Blog2social describe Social media customer care as the act of listening to your social audience, answering their queries, providing information regarding your brand, and going further in making users feel appreciated and wanted to be part of the community.
What I love about this definition is going the extra mile, essential aspect organizations fail to practice.
For Hubspot, social media customer care has a massive impact on its bottom line. Since they began practicing social customer care, they have witnessed remarkable growth in their business. I don’t know why your business should not be doing that!
6. You Are Not Listening To Your Online Users
In the world of business, it said the customer is the king. In the online world, your audience or social users are the kings.
With bashtags or hashtags, they can either help build or destroy your business.
Of all social media mistakes made by companies, nothing beats failure to listen to your users or putting yourselves in your audience’s shoes.
Listen to your audience. What do your users tell you? What social media posts do they like, share, or interact with?
How about the negative remarks? How do you engage your followers? Ask yourself these questions and many others as you manage your online projects.
How can you achieve this?
Easy. First, identify what your business is centered, then embark on social listening and social monitoring. Statistics show firms that listen and consider their users’ input experiences an increase in customer purchase by over 80%. Do you agree?
What are some examples of social media mistakes you would like to share? Please let us know in the comments section together with how social media managers can avoid them.