As a social media manager, you know that there will come a time when you have to say goodbye to a client. It does not matter whether you have worked with them for ages or are just starting out. There will always be that time to part ways.
So what do you do when the time to say goodbye comes? Of course, you would want to give them a farewell. But how do you figure out what to say in a farewell email when the time comes to off-board a client?
“To hell with you, loser.” “You have been a great client.” Or something else?
Well, crafting a farewell email is one thing that most social media managers do not plan for. We wait until the last minute when things are out of control or when we want to leap out of the comfort zone to do it. Yet, this should not be the case.
A farewell email is something that needs to be planned for early and always have it ready when the time to give a boot or crossing over to greener pastures comes. It is more like storing it as a canned message somewhere in your folders.
For this article, we will look at the simple secrets you can use to rock a farewell email and messages when you have decided a client has to go. But first, let’s look at the reasons which may prompt you to drop a client:
- Pay is not enough.
- Too much work.
- You want to take a break from social media.
- They ignore your suggestions.
- The client goes against the contract.
- They do not appreciate your efforts.
- You want to focus more on your own social.
- The client is disrespectful.
- There is no room for growth.
- You want to take on more significant tasks like those of social media community manager.
- You want to go back to school to take a marketing course.
Sounds familiar. Right?
The advantages and disadvantages of crafting and sending farewell emails
- It shows that you value your time and work.
- You will spend more time on what matters most to your business.
- It gives you the potential to go after better-paying clients.
- Better clients will lead to more money, improved creativity, and productivity.
- The economic uncertainty can be scary.
- Farewells may lead to confrontations which may not be good for both you and the client.
The steps you should take to write the best farewell email to social media clients
Once you have figured why you are giving the client a boot and the pros and cons of doing so, it is time to get to the basis: That is what you should say or include in a farewell email.
This is the time to be candid while maintaining the highest work ethics so you do not burn bridges.
Unfortunately, most social media managers do not move beyond this point even after weighing the benefits, losses, and the reason for writing a farewell email. They would rather stick with the client because of security and comfort.
The result, however, will be no growth, especially in income, and you risk giving work that is below par hence getting the ax yourself and worsening the relationship. To avoid such scenarios, here is what to do when planning and crafting a farewell email:
1. Give Notice
If your contract is ending soon, and you do not intend to renew, you can inform the client days, weeks, or some months ahead and not just to cut ties in a flash. Give notice even if you have only worked for the client for a month and feel you cannot continue with the relationship.
If the client asks why you are not renewing the contract or dropping out, you can say something like:
“You are going in a different direction and feel you cannot serve them better.”
Another way may be to raise your rates!
2. Give Referrals
Many of us are at different points in our careers. The $500 per month gig may not suit you, but it can be the perfect opportunity for another person or friend.
You can refer the client to such-and-such a social media manager from your network who may replace you. Referrals are not only great for helping someone out but also building a rapport with your clients and the person you are referring to.
3. Find Another Client Soon
If all you have been getting are the not so good clients, then you may have to change or tweak how you package your services to attract the high paying clients. This may span taking a social media marketing course to improve on your skill and knowledge so you can offer different packages to the new clients.
It can also include making your portfolio more visible and attractive or starting your own social media agency if you choose to go after greater tasks.
Whatever you choose, a new client will ensure your income flow is not affected, and you do not feel desperate for a new gig.
4. Leave The Door Open If You Are Not Totally Done With The Client
The idea is to ensure you have some chance of coming back and working for this client if things do not work well for you, but only if the client was great. But do not feel desperate. It is our desperation that most often makes us to take on gigs that end up being crap.
A positive note will help you have the upper hand. Another thing is the client may refer you to other clients in their network because of the positive feelings kept.
5. Be Professional
This may be the last item here, but certainly not the least. Remember that as a social media manager, your reputation matter as you are running this business.
With that said, avoid wishy-wishy language or speaking in bad taste even if the client had demands that drove you mad. Be professional. Know that whatever you say can be used against you in your future endeavors and engagements.
These are the factors and processes you should consider when crafting goodbye emails to clients.
So, have you ever sent farewell emails, messages, or DMs to a client? How was the experience? Did you keep the option open to the client?
We would be happy to hear your comments below.