4 benefits of content curation in digital marketing

Understanding content curation?

Content curation is gathering the content of a particular topic or interest, sharing it with your audience with a guarantee of not passing it as your own. Curated content can be blog posts, infographics, videos, or even social media posts not generated by you.

The best practice with curated content is that you should link it back to the owner, giving them credit, and acknowledging how great the material was you had to share/reshare.

Content curation laws

To succeed at content curation, marketers must adhere to these three content curation and creation guidelines:

1. Stick to 20% promotional content and 80% curated content.

The 80/20 mix is the standard rule marketers recommend when sharing content on social media; otherwise, your audience may quit engaging with your content ‘cold turkey.’
Apart from sticking to the 80/20 rule, maintain consistency on how many time you publish your branded content and curated content, and avoid leaning on one side.

2. Understand your customers through surveys and data mining.

Surveys can include things to do with polls, or asking for feedback from your audience or ideal customers on what interests them or who they follow. It will help you get better ideas on what content you need to curate that will inspire your audience.

3. Remember the buyer persona.

A buyer persona is identifying what your audience or buyers like from a brand or industry. They are things like whom your audience admire? Which publications do they look up to for industry news and if they follow any brands that are not directly your competitors? One can always find such information through data mining, social listening, or surveys.

Content curation guideline

4 Benefits of content curation in digital marketing

Before we dive into how you can succeed with content curation in digital marketing, let’s look at the commonly used content curation tools.

Content curation tools in 2019

1. Feedly

Feedly comes number one as a content curation tool that helps you keep up with all the things affecting you or your audience. Through its robust algorithm, you can discover insightful sources (blogs, publications, tweets) and never miss an opportunity to search, organize, read, and share important stories with the audience. You can also get smarter by collaborating with teammates on different tools like Slack, Evernote, or Trello.

2. Publishthis

Publishthis is all about creating better content more often that generates higher revenue, saving time, and bring more reach through deeper engagement. Its multi-sourced and multi-destination feature helps you monitor and mix internal and external content while connecting you to platforms that create engagement and conversion.

3. Curata

They say content is fire, and social media is its fuel. But sometimes, finding enough gasoline to keep the fire burning may be the hardest part. Here is where Curata comes in with all the resources to help you find the fuel to propel your marketing strategies to greater heights. Curata helps you discover, organize, and publish content from anywhere – anytime.

4. Pocket

Pocket’s mission is to empower you with knowledge (read it later) by allowing you to find and save stories you want to learn of, from everywhere on the web. You can make your own space of curated content which you can read and share from any device.

5. Sniply

Call-to-action buttons are not only for customer acquisition but also for engaging with your audience wherever they are. Sniply is for adding such call-to-action links on your online platforms so that people can quickly find you while reading online. It also helps to drive conversion, monitor, and track results so you can see the effectiveness of your social media efforts.

6. Scoop.it!

Scoop.it! is not only about curating and sharing third-party content, but it also helps to monitor and share knowledge with your coworkers for the best marketing results. By leveraging the power of experts, Scoop.it! is what you need if you aim to target your audience with third-party content.

Content curation benefits

1. It saves you time and money.

As a marketer, you know that creating content takes time; but you need to keep your audience entertained. The best bet is to turn to other content that related to your business; which members of your community have created or shared. There is a whale of such content around that you can share with your audience saving you time and money while keeping your audience engaged.

2. It builds connection and relationships within your industry and social cycle.

Sharing is one way to build a network. When you share someone else content, it shows you value the excellent work they are doing and why their content, whether blog post or memes is worth sharing. The result is better connections and relationship with those within and outside your social cycle.

3. It extends your reach on social channels.

It increases not only reach but social influence, too:  through wanting to find what a brand is doing when you become its fan or share its content. You can follow such brands, their activities, and reach out to work a thing or two for the benefit of both your audience.

4. It offers content variety.

Social media thrive on content variety, without which it becomes redundant and boring. If you are a brand that does a lot of blogs content, finding and sharing videos or infographics from related brands or individuals can add the mixture into your content making you look more original, organic, and unpredictable with your content.

5. It portrays you as a thought leader with diverse knowledge.

We have talked about variety and how it makes your content appear diverse to someone looking through your social media profile. Any person will see you as a thought leader in the industry because of the quality and variety of content you share with your audience. It makes you stand out as a brand that promotes or create value for their audience and not just one focused on all the promotions happening around.

Is content curation good?

When applied correctly, content curation goes a long way in showing your brands as a thought leader while building greater community across social channels.