Content is fire; however, social media is gasoline.
Becoming a successful social media manager looks good on paper. Industry leaders comprise celebrated influencers, growth hackers, motivational speakers, content strategist, and marketing geeks. Some even travel the world for their jobs while keeping a tab on their social media feeds, profiles, sharing their adventures and their brands’.
It’s easy to lose focus on seeing celebrities, their achievements, and success. It is easy to assume this success happened overnight. The experts and those who have made it sell the lifestyle of social media influencer well; causing it to look effortless yet, things are not always as they seem. Social media is a rather complicated trade: it involves many moving parts and requires far more than posting to Facebook.
Social media education.
How did these leaders become successful? How did they rise to the top? Whether they are experts in social media marketing or management, they all learned by doing!
So where can you find the right learning resources to get started with your social media management career?
You just found it! You are in the right place for learning and collaboration.
We’ve made it super easy for you. We have lined up the best resources for you and anyone else aspiring to become a social media marketing expert.
Read. Learn. And soar.
But first, the skills, traits, and tips you need to succeed in this field.
Your copywriting skills will become not only handy in writing but also proofreading your context and those of your audience: to ensure the tone and purpose of any information is maintained.
2. Graphic design and video editing
Here, you must be able to use the available video and image editing tools to make a copy or great content for your audience. You must know which image size fit which social media channel and how to create graphics and videos that not only will increase reach but also make your audience scream for more.
3. Customer service
Social media managers need to understand customers may not be able to reach your organization’s customer care line or offices, probably due to time constraints; hence, may communicate via social media. You must be prepared to handle any customer care queries or messages that any customer present in your channels without missing the mark.
4. Public speaking
Video is already taking social media by storm; suppressing written text as the most significant driver for increasing reach and performance.
Meaning, as a social media manager, you shouldn’t be afraid to go live or carry out live session (on Facebook or LinkedIn) as a means of building engagement with the audience.
Analytics is about knowing how to interpret data for social media, website, and business metrics. Here, matters to do with likes, comments, shares, audience traffic and source are factors social media managers must interpret and be able to advise a business to make better decisions when it comes to marketing and conversion.
In most organization, social media management will fall under the marketing department with its own budget to run activities such as social media adverts and marketing campaigns. It can also be for purchasing tools and services relevant to making this work more comfortable: hence, one needs to learn how to create budgets for these campaigns and purchase of resources they would employ.
The social media landscape is often volatile. What is trending today may not tomorrow: therefore, one needs to look out for any new topics, ideas, trends that are making an impact in the industry and keep up with the pace.
8. Being human
As a social media manager, it is ok to use bots and tools to schedule post and automate most of your work. However, the platform encourages us to embrace humanity while at it so that we do not lose the real reason for its creation.
Inconsistent feed will automatically lose followers with time.
Maintain a schedule while engaging with the audience on social media to help your followers or audience know you are serious about interacting with them.
10. Creativity and savviness
Consistency and adaptability are necessary for you to succeed in social media: however, without creativity, all are irrelevant. Being creative ensures you can generate content that will leave your audience yearning for more.
Five social media marketing courses you need to try.
1. Social media pro course
Social media pro is an intensive course for all who crave social media. The classes take you 1-3 weeks to complete and are easy for both experts and beginners in social media management. The training modules available on social media pro library will get you fast on course in the world of social media.
Here is what you’ll learn if you enroll for this course:
- Where to find the best clients
- Setting your social profiles and brands
- Niche problem, and how to solve them
- Best and worst content ideas
- Your Unique selling point
Other related courses on social media pro website are as follows:
- WordPress pro: For tips on how to build a solid foundation on WordPress.
- Social media manager pro details tips on how you provide social media services, how to find a new client, network, and build your online portfolio.
- Facebook Advertising pro and Facebook Messenger pro courses: for anyone who want to focus all their efforts on Facebook.
2. Hootsuite Social marketing Training
To succeed in social media management, you need tools to automate the most basic tasks. Hootsuite is one such a great tool. Besides improving productivity, it helps you optimize your social media accounts/profiles without the need to visit your social media channels.
Hootsuite also provides social media marketing training course to social media managers and anyone interested in social media marketing.
If you take this course, you’ll learn:
- Content publishing and republishing using Hootsuite software
- How you win in content production and curation
- Growing your community through leads, awareness, and engagement
- A-Z of social media
- Optimizing your social media profiles
- Content marketing component among others
3. Udemy – Social media marketing course
For you to describe how useful Udemy is, you need to have experienced. As an online school, Udemy serves learners with several digital courses in software design, marketing cheat sheet, business fundamentals, writing, web design, and much more.
For social media marketing, we found: Become a Freelance Social Media Manager–Home Business solution course a favorite for social media managers.
Below is what you will learn from this course.
- Introduction to social media management and the diverse landscape
- Business strategies and designing the ideal business proposal template
- Client management and identifying client
- Freelance business
- Scheduling content
- How to get paid for your expertise
- How to organize a day as a social media manager
Learners can also download digital content for offline study: receive lifetime support and a certificate upon completion of this or any other course registered.
4. HubSpot Social media Certification
The real power of this course lies on how HubSpot make out the text on:
- Digital marketing with ads
- Crisis management
- Service Level Agreement (SLA)
- Employee advocacy plan
- Influencer marketing
- Tracking ROI
- Social media tools and resources
With well-known industry experts at the forefront of each course unit, this course puts HubSpot academy as a top hub for learning social media advertising and administration.
Included in this course are links to relevant articles online for further learning in various field of digital marketing.
5. Buffer social media email course.
Social media management becomes unbearable when you want to do everything at the same time. If you wish for a minimized way of learning social media, this course is a valuable asset to experience.
Each day, you will receive lessons from Buffer showing you the secrets in the world of social media right in your mailbox. These are lessons team Buffer has put into action using their sophisticated but straightforward social media scheduling tool!
Enrolling for this course unlock lessons like:
- The best tool for finding great content
- Top video tools in the market
- Instagram marketing tricks
- Understanding social media and its algorithm
- Timesaving social media tools
- Secretes to video marketing
- Proven methods for advertising content on social media.
Pro tips: Courses are relevant when they talk about important stuff. Don’t use courses to iron out minor problems. You can do that in groups such as social media managers Facebook group.