Is your social media engagement plain flat boring?
Are you struggling to find content that connects or ring within your social users?
Do you feel you‘ve lost touch with your followers after a lengthy dry spell of mediocre engagement?
Do not feel disheartened. In this post, we are reaching to show you how you can breathe life in a dead lost audience or spark engagement by making simple changes to your content. But first, why social media engagement?
It is a fact social media engagement plays an essential role in every marketer content plan. Close to 80% of a marketers effort lean to the content or social media engagement while the rest divide between leads and awareness making engagement the most sort out input in advertises KPIs.
So why social engagement?
To find out why social media engagement is so darn important, let’s take a brief tour of its advantages:
OK. We know social media engagement can either make or damage your social content strategy, right? Meaning, if you have got a more productive engagement rate, the more leads you bring and a successful build-up of awareness.
It, therefore, figures after all their exist some relationship between engagement, leads, and awareness.
A higher engagement is responsible for bringing your blog the much need organic traffic from social channels hence a rise in search engine page positions.
High page rank translates to more site visits and user interactivity with your blog or website which can ultimately bring conversions (if you have got a great landing page and a call to action) and the cycle continues.
On the opposite side, a low engagement rate is a choice with significant repercussions on a business bottom line like poor to no leads, reach, and low site indexing.
As a business owner, you sincerely don‘t want to sit on this side of the fence with engagement.
So then, how can you create or improve engagement on your social channels? Let’s take a look.
Run a poll
Polls are an excellent way to salt your social engagement. With Polls, you can ask users for input on any topic so long as it applies to the group’s agenda. Further, polls are great at finding out what content your followers like most. From the answers returned, you can close on content to put out on your social media channels and what not. There is also a chance some of your users might share ideas you and your team might have overlooked.
Use Infographics and visuals
A one-time study conducted by LinkedIn on its platform showed that images and infographic increased user comments by 98%. Meaning, people were more likely to react to a post with visualizes, well elaborative infographics than one without.
A post with images is more likely to get loads of likes and shares as users can connect pictures to the subject of discussion.
Another study on Facebook found that post with visual created 87% increase in interaction, and in Twitter, such a tweet was able to garner 150% more retweets. It, therefore, goes to say; a picture is worth a thousand words.
Just remember, to maximize interactions, customize your images for every platform as each platform supports a specific image character limits.
Post tasty videos of products
Since videos marketing made landfall a few year ago, their significant has risen so fast not to be overlooked. Studies show that videos or social videos can cause a staggering 1200% increased shares compared to images or text. Further, Facebook reveals that live videos have an engagement rate of 4.3% and 2.2% on recorded once.
Advertisers likewise perceive that videos have the best ROI. How? With videos, users stick to a platform longer by seeing and interacting with it more.
To take advantage of videos:
They need to mobile friendly.
Why? Most users today consume content through their mobile phones. Plus, mobile phones are the likely medium people use to access social channels. Your videos and images have to be compatible with mobile viewing. Unlike laptops that handle videos in landscape mode, your videos need to be in portrait or square for easy mobile reach and consumption.
They likewise need to be brief, about 30 seconds with interesting and coherent text or writing. You can also incorporate background music to your videos to season up the entertainment.
Run a contest.
Wow, we all love contest and the success that comes with winning every challenge. In every sweepstake you hold, ensure there is a crown for a winner. It can be free tutorials, a course or an entry ticket to an event – we all love free things – anyway.
So whatever it is – contest, giveaway, sweepstakes, use them to create productive interactions and beliefs, generate leads, and build exposure.
Plus, chances are that users are more likely to share the information within their network as well as give you their contacts.
To make things lively announce the winner through a video or photo displays.
Let your followers know of their importance.
If you have ever followed a specific page or a Facebook group, chance are there is a particular reason you chose to be part of that community–which was to gain some value. Reminding your followers why they are members of the group or page and their importance is a great way to build engagement as users are constantly let known of their significance. This strategy will likewise ensure that every conversation surrounds the group’s agenda, purpose, and no irrelevant discussions.
Let your followers be on the knowledge of any upcoming event you plan to hold. You can suggest them to comment or share what they feel should be added to the event’s list. After all, they might have helpful suggestions which may go along way in making the experience successful.
Additionally, chances are your users may share the event’s agenda in their network leading to more exposure and probably – conversions.
Also, make sure to add yourself as the first individual in the attendance register and stress the importance of attending the event.
Upcoming events are an excellent opportunity to generate leads. If you planned to build up your email list, this is the chance to set up call to action directing visitors to your site landing page for emails and contact collections.
Boost a post targeted to your followers and follow with an engagement content.
For those with generous budgets or idle cash to burn, you can drive out a targeted ad campaign to your following.
The advertising business has evolved so much. There are now tools one can use to set this up and run successfully. You can accomplish this with Facebook ads, Twitter ads, or use a third-party ad company to make customized ads to your following and visitors.
To maximize on ads, drop an engagement content parallel to a commercial and observe how your users interact with both contents. You can then fast track the campaign progress using various analytical tools to gain insights into what makes your users click.
Find a unique product and challenge your followers to guess.
Planning to launch an unusual product or service to the market; the most excellent place to break is on your social channels. You can escalate your influence and leads by showing your followers a modest preview of the product and ask them to guess what it is. You can award the individual who imagines right the product a free copy or at a discounted cost.
Alternatively, if you have no unique product or service for your users, you can post high-quality photos of products (be it food, rooms, or wine) and let your visitors and customers play a horoscope matching.
There you have it. Eight sure ways to upgrade your social media engagement. What’s your best social media engagement strategy. Send us your thoughts and views in the comments section below!