Is your social media engagement plain flat boring?
Are you struggling to find content that connects or rings within your social users?
Do you feel you‘ve lost touch with your audience after a lengthy dry spell of mediocre engagement? Fear not!
In this post, we are reaching to show how you can breathe life into a dead lost audience or spark engagement by making simple changes to your content.
But first, why social media engagement is important for businesses.
It is a fact social media engagement plays an essential role in every marketer content plan. Close to 80% of a marketers effort lean to content or social media engagement while the rest divide between leads and awareness making engagement the most sought input in advertises KPIs.
So why social media engagement?
To find why social media engagement is so meaningful, let’s take a brief tour of its advantages:
OK. We know social media engagement can make or damage your social content strategy. If you have productive engagements, the more leads you will bring, plus a successful build-up of awareness.
Higher engagement is responsible for bringing your blog organic traffic from social channels hence a rise in search engine page positions.
Top page rank translates to more site visits and user interactivity on your blog or website, which ultimately result in conversions.
On the opposite, low engagement is a choice with significant repercussions to a business bottom line like poor to no leads, reach, and even performance. As a business owner, you sincerely don‘t want to sit on this side with engagement.
So how can you create or improve engagement on your social channels?
Run a poll
Polls are an excellent way to salt your social engagement. With Polls, you can ask your audience for input on any topic so long as it applies to the group’s agenda. Further, polls are great at finding what content your audience appreciates. From the answers, you can close on content to put on your social media channels and what not. Also, some users might share ideas you and your team overlooked.
Use Infographics and visuals
A one-time study conducted by LinkedIn on its platform showed images and infographic increased user comments by 98%. Meaning, people are likely to react to a post with visualizes, well elaborative infographics than one without.
A post with images is more likely to get loads of likes and shares as users connect pictures to the subject of discussion.
Another study on Facebook found posts with visual created 87% increase in interaction, and on Twitter, such tweets earned 150% more retweets.
To succeed with visuals and infographics, customize your images for every platform because each supports a specific image character limits.
Post tasty videos of products
Since video marketing made landfall a few years ago, their significance has risen so fast to overlook. Studies show social videos can cause a 1200% increase in shares compared to images or text. Facebook reveals live videos have an engagement rate of 4.3% and 2.2% on recorded once.
Advertisers likewise perceive videos have the best ROI. How? With videos, users stick to a platform longer by seeing and interacting with it more. To take advantage of videos, they need to mobile friendly.
Why? Most users today consume content through mobile phones. Plus, mobile phones are the likely medium people use to access social channels. Your videos and images need to be compatible with mobile viewing. Unlike laptops that handle videos in landscape mode, create videos in portrait or square mode for more natural user consumption.
Again, keep them brief about 30 seconds with compelling and coherent text or writing. You can also incorporate background music to your videos to season the entertainment.
Run a contest.
Wow! We all love contest and the success that comes with winning every challenge. In every sweepstake held, have a crown for a winner. It can be free tutorials, a course, or an entry ticket to an event.
Whatever it is – contest, giveaway, sweepstakes, use them to create productive interactions and beliefs, generate leads, and build exposure.
To make things lively, announce the winner through a video or photo displays.
Let your followers know of their importance.
If you follow a specific page or a Facebook group, chances are there is a particular reason you choose to be part of that community–which was to gain some value. Reminding your followers why they are members of the group or page and their importance is a great way to build engagement as users are always let known of their significance. This strategy ensures every conversation surrounds the group’s agenda, purpose, and no inappropriate discussions.
Let your audience know of any upcoming events. You can suggest they comment or share what to add on the event’s list. After all, they might have helpful suggestions which may help make the experience successful. Plus share the event’s agenda with their network leading to more exposure and probably – conversions.
Upcoming events are an excellent opportunity for lead generations. If you planned to build your email list, this is the chance to set call to actions directing visitors to your site landing page for contact collections.
Boost a post targeted to your followers and follow with an engagement content.
For those with generous budgets, you can drive a targeted ad campaign to those outside your following. The advertising business has evolved so much. There are now tools one can use to set and run ads successfully. You can accomplish this with Facebook ads, Twitter ads, or use a third-party ad company to make customized ads targeting your visitors.
To maximize on ads, drop an engagement content parallel to a commercial, then observe your users interact with both contents. You can later fast track the campaign progress using various analytical tools to gain insights into what makes users click.
Find a unique product and challenge your followers to guess.
Are you planning to launch a unique product or service to the market? The excellent place to break the news is on your social channels. You can escalate your influence and leads by showing your audience a modest view of the product and ask them to guess. You can award the individual who answers right a free copy of the product or at a discounted cost.
Alternatively, if you have no unique product or service for your users, you can post high-quality photos of products (be it food, rooms, or wine) and let your visitors and customers play horoscope matching.
Other ways to improve social media engagement for business include content curation, conducting live video sessions, inviting guests or influencers, and testing your brand personality.
What’s your best social media engagement strategy. Send us your thoughts and views in the comments section below!