Agency Or Freelance: Who Should Take The Lead Of Your Online Profile.: Expectations vs. Reality

Why social media management/marketing?

Social media has got tremendous opportunities for businesses. Its primary goal is to expose your brand to a community otherwise out of touch with brick and mortar system. It is also an active contributor in bringing organic traffic and leads.

But, with the existence of multiple platforms each with its own character limits. Social media is found to be a challenging platform for businesses to embrace. To help navigate through likes, dislike, comments, reviews, and inquiries — small enterprises investing in the services of a third party or hiring an in-house manager to take lead.

One major challenge firms face when outsourcing for a social manager is deciding whether to pursue the service of an independent worker, full-time in-house manager, or an agency.

It figures there hardly a direct way of finding a successful social media manager. But, seeing one with a clear social media objective may be a good starting point. Additionally, skills like freelance writing, blogging, digital marketing, SEO, and knowledge of keyword phrases must be relevant in individuals who want to get their hands dirty in this job better explained by a browser’s history.

To find out who is best to look after your online profile, we will see some advantages of two distinct social media service providers. But honestly, everything will depend on your business needs.

What is a social media agency?

A basic Google search on the term social media agency will generate you an endless string of results and links. You soon realize there is an entire world of businesses offering social media services – each promoting probably differently. But what is vital is all offer social media services either directly or indirectly.

So what is a social media agency?

A social media agency can be a group of marketing professionals providing social media functions to other businesses. They can be small comprising three-four people or a full-fledged company offering social media management and marketing services. Among the advantages an agency has includes:

1. Tools, a software resource, and AI

Social media and digital marketing have seen several changes since inception. So as the tools aimed at making the process of management and marketing easier. However, even with all these changes, there hardly a one – size – fits – all program. Hence, lies a problem of juggling different medium when implementing a social media strategy. While this is a time-consuming action, it is rarely a problem for agencies but freelancers.

For various reasons, one being marginal economies of scale. Agencies are apt to raise their level of output at a reduced cost. Large firms can harness the power of an in-house artificial intelligence team to support in developing systems (algorithms) capable of automating an organization’s social functions and responding to clients needs on a full-time basis.

2. Access to social media platforms staff and executive team

Ever heard of term business-to-business relationship? OK.

For agencies, reaching owners of Facebook or Twitter is almost a phone call away. Meaning, getting insider information on new service/product updates ensures they are ahead of the competition by delivering more value to their subscribers.

3. Courses, teaching, and workshops on digital marketing.

A successful digital marketing strategy takes time and effort to pick up. So as the ROI on key targeted metrics. Luckily, there is an incredible amount of resources out there to help.

As a diversification measure, agencies today have included online courses in their portfolios as a way to improve their social media experience.

Some favorites:

HubSpot Social media certification course lets you learn how to build an inbound social media strategy when you register in the HubSpot Academy.

Hootsuite Social marketing course is an online resource which teaches one how to become a successful social media manager.

TweetDeck for managing social media channels and many more.

Such courses not only portray these firms as the industry expert in carrying out a successful social media campaign but also a great source of talent acquisition of tutors and revenue to business since they don’t come cheap!

Understanding the free-spirited freelancer

Freelancers are remote workers offering social media consulting or management services to businesses.

Their services span:

– ad management

– lead generation

– page creation

– social operation

– creating awareness

– social examination

– social media customer services among others.


Freelancers can also be part-time independent managers brought to take the lead of a business, social media strategy. They can also be social influencers. One thing you will realize is that independent managers, small they may are real competition to large firms.

Here is why.

Advantages of freelancer

1. Affordable

If you are walking the tightrope in matters financial seeking the service of freelance is the most viable option when building your digital presence. Unlike agencies which transfer overhead cost (use of software and other online marketing tools) on your monthly billing, freelance managers stay shy from this.

Let’s look in an example:

Social media management is generally a full-time job requiring one to be on online 24/7–something not so easy to accomplish. One need breaks, perhaps time to concentrate on family or time to recharge your internal social battery. Since we cannot eat, breathe, or sleep social media, automation comes into play. There are vast arrays of online resource freelancers use to make work easier which come at a cost. A cost often absorbed by freelancers.

In truth, if you break down freelancers pay, you will realize they hardly include the cost of using an online management tool while performing a clients work – hence – low rates. Agencies will pass this cost to clients generating a higher monthly billing. It goes to say no business incorporates any expense used production.

Here is another example:

One thing about entrepreneurs is they know little of social media. All complaint of not having adequate time to engage and experience these platform. But when they explore a professional to handle their digital profile–they seek to learn the ins and out of social media. The advantage with a freelance social media manager is that the chap is happy to get you up-to-date with the happenings in social media – for free.

It is because as a standalone social manager; you are providing social media management services, consultation services, or offering social media courses. If you are offering social media management/marketing services like many of us, chances are you might hand out your clients hard earned knowledge on social media without having them pay for those lessons. On the flip side, agencies will charge for any workshops, tutorial, or learning provided with resources available at the agency resource channel (academy).

Flexibility and accommodating

Without a single doubt, it is comfortable working with freelancers as they quickly adapt to a clients routine and style of operations. Agencies on the other side are full of bureaucracy constraints which can hamper services delivery time.

Additionally, with the freelancer, you work and funnel all communication to a single individual. No corporate policy or connection to bots and computerized functions. No need to contract different departmental heads to have a particular issue sorted which ends up eating into adequate time.

There are no vows like getting married.

Unless there is duly signed contract bidding the two of you, clients are open to end or employ any moment. The downside with this is it may portray you as an unattractive to potential freelancers if you keep changing managers now and then.

It is best to try things a few times or months before letting go of a service provider. Remember that a social media marketing effort may take time before the set KPIs go your way. Otherwise, you are free to reinstate a service provider or dismiss at your convenience — no need be set in stone.

Thinking about maximizing your social media engagement but don’t how, send a shout out at my contact list and let‘s stay connected.