We are not to blame: Facebook to publishers.

we are not to blame:facebook to publishers

After its massive change to News Feed Algorithm rocked relations with publishers, the social media giant has a rather awkward message to content creators- you should not make us your sole business model!

About Little Things.

Content creator Little Things has been trending online all but for the unfortunate reason- shutdown. How? A change in Facebook News Feed Algorithm. Being that a considerable proportion of it 59 million monthly unique visitors comes from the social media universe, the digital publisher had to shut down fairly early on Feb 27, 2018, after sustaining a 75% dip in its organic traffic because of the Facebook Algorithm shift. It is rather regrettable that the platform that Joe Speiser admired to do much a few years back turned the guns on him for quite the reason he supported.

But when responding to queries regarding Little Things and its shift to its Algorithm, Facebook refused to accept any responsibility regarding its News Feed Algorithm hurting publishers. Facebook message to media outlets was very simple; it is not our actions but rather publishers content. Publishers need to distribute quality content.

What’s different in Facebook Algorithm Change.

Facebook Algorithm change is more of running content from friends, or groups; neither news nor the post content from brands, firm and media channels. News feeds will present more of quality, engaging subject that invites comments and conversations and hard of listicles.

Pages that attract opinions and reads will receive a lot of distribution while those that do not react to comments experience little circulation. Wore unto to you if you are a viral site- Facebook will have you ranked least on its platform or perhaps never show your content to your audience. You will immediately experience a substantial fall in your organic search.

Facebook and its Algorithms wants you to:

Invite your subscribers to follow your page
Increase your ad budget by advertising more.
Publishing of live videos
Engage the audience in Facebook groups.

Facebook says the reason for its Algorithm change is to fight off the dirty press syndrome it received during the 2016 US elections where fake news shared on its platform helped misled many and reduce the spread of viral misleading publication.

You should not depend on Facebook for organic traffic.

Previously, media enterprises have become increasingly concerned about Facebook and other social media platform in supporting the businesses and encouraging them to grow. Many rely on this platform to send traffic to their site and make revenue from their subscribers. However, with the recent happening to Little Things and Upworthy publishers must now look thoughtfully at their relation with Facebook and avoid over-dependence on the social media giant for organic search.

Meanwhile, publishers must also recognize that Algorithm changes are here to stay; and with the constant Algorithm changes, only an organization with dedicated user base and control will cruise through the change.